This Privacy Policy explains how Red Light Bliss ("we," "our," or the "Site") collects, uses, and shares your Personal Information when you visit or make a purchase on redlightbliss.com.
1. Collecting Personal Information
When you interact with Red Light Bliss, we collect details about your device, usage of the Site, and information necessary to process purchases. Additional information may be collected if you contact us for customer support. “Personal Information” includes any data that identifies you individually. Here’s what we collect and why:
Device Information
- Examples: Browser version, IP address, time zone, cookie information, viewed sites/products, search terms, and Site interactions.
- Purpose: To load the Site accurately and perform analytics to optimize user experience.
- Source: Collected automatically via cookies, log files, and similar technologies.
- Disclosure: Shared with our service provider, Shopify, for business purposes.
Order Information
- Examples: Name, billing and shipping addresses, payment details (including credit card numbers), email, and phone number.
- Purpose: To fulfill contracts, process payments, arrange shipping, provide invoices/order confirmations, communicate with you, screen orders for potential risk/fraud, and send information aligned with your preferences.
- Source: Collected directly from you.
- Disclosure: Shared with Shopify for business purposes.
Customer Support Information
- Examples: Any Personal Information shared during customer support interactions.
- Purpose: To assist with your inquiries.
- Source: Collected directly from you.
2. Minors
The Site is intended for users aged 12 and above. We do not knowingly collect information from children under 12. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request its deletion.
3. Sharing Personal Information
We work with service providers to fulfill services and contractual obligations. For example, Shopify powers our store. Additionally, we may disclose information to comply with laws or protect our rights.
4. Behavioral Advertising
We use Personal Information to provide targeted ads and marketing. Examples include:
- Google Analytics: Helps us understand how customers use the Site. You can learn more about Google’s data use by visiting:https://policies.google.com/privacy?hl=en. To opt-out, go to: https://tools.google.com/dlpage/gaoptout.
- We may share data about your usage, purchase history, and interactions with ads with advertising partners, which may include cookies or similar technologies.
Opt-Out of Targeted Advertising
You can opt out of targeted ads through each provider:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out at the Digital Advertising Alliance’s portal: http://optout.aboutads.info/.
5. Using Personal Information
We use Personal Information to provide products, process payments, fulfill orders and inform you about products, services, and offers.
6. Legal Basis for Processing (GDPR)
If you are a resident of the European Economic Area (EEA), we process your data under the following lawful bases:
- Your consent;
- Contract performance;
- Legal compliance;
- Protection of vital interests;
- Public interest tasks;
- Legitimate interests that do not override your rights.
7. Retention
We retain order information unless you request deletion. See the "Your Rights" section for deletion rights.
8. Automatic Decision-Making
For EEA residents, you have the right to object to decisions based solely on automated processing. We do not engage in automated decision-making with significant legal effects. Shopify uses limited automation to prevent fraud.
9. Your Rights
GDPR
EEA residents may request access, correction, update, or deletion of Personal Information. Contact us to exercise these rights.
CCPA
California residents have the right to access, transfer, correct, or delete their Personal Information. Contact us to exercise these rights or designate an agent to make requests on your behalf.
10. Cookies
Cookies enhance your experience by remembering your actions and preferences. We use cookies for Site functionality, performance, advertising, and social media. For more on cookies, visit http://www.allaboutcookies.org.
11. Do Not Track
Our Site does not alter data collection practices in response to “Do Not Track” signals due to inconsistent standards.
12. SMS and Email Marketing
With permission, we may send emails and texts about store updates, products, and special offers. By opting in at checkout, you consent to receive SMS notifications, including cart reminders and marketing offers. To unsubscribe, reply “STOP” or use the unsubscribe links. Standard messaging rates may apply.
13. Policy Updates
We may update this Privacy Policy to reflect changes in practices, and legal, or regulatory requirements. Any changes will be posted here.
Contact Information
If you have questions, please reach us at:
- Email: support@redlightbliss.com
- Phone: +1 (352) 717-2813